Manifesto

Support that makes your product better.

Every support conversation is a signal. We help you answer customers with AI first, bring in your team when it matters, and turn what they tell you into clear insights on what to improve next.

Tallinn, EstoniaSince 2022

Manifesto

Software is becoming a commodity.

In the age of AI, every company is increasingly becoming a software company. More products launch every day.

What you ship this month, a competitor can copy the next. And soon every competitor will answer its customers in seconds, with AI.

So the product is no longer the difference. Neither are fast answers. Knowing your customers is.

Your customers tell you everything in support chats, sales calls and feature requests.

But your support team works in one tool. Product in another. Success and sales in a third.

Each team sees one part of the customer. Nobody sees the whole picture, and the insights fall through the cracks.

The customer who told you never hears back.

The winning formula.

  1. Support is product work.

    The people who answer customers are the first to know what is broken.

  2. Every conversation is a signal.

    Customers tell you their problems in their own words.

  3. One customer, one place.

    When every team sees the full customer context and history, decisions get better.

  4. Answers are the baseline. Learning is the edge.

    Soon every company will have a support AI. Few will learn from every conversation.

  5. The customer who asked hears back.

    Shipping means little if the customers who asked never hear about it.

The future of support.

We built one place for all your customer-facing work, so every team has the same context.

AI answers first. Your team handles the rest. Every conversation becomes an insight, and every customer hears what you shipped.

That is Featurebase.

Our story

From a simple feedback tool to a customer service suite

We founded Featurebase in 2022 as a simple feedback voting tool, because the way we collected feedback at our previous startup was a mess.

Great support was a big part of our own early success. It taught us that most product insights arrive in support conversations, so the two obviously belong together. No tool combined them, so we built one.

Today Featurebase handles the whole loop, from customers' first questions to the insights that guide your roadmap and the updates that tell them what shipped.

We are bootstrapped and profitable from day one. We answer to our customers, not to investors.

Featurebase co-founders Markus Palm, Bruno Hiis and Robi Rohumaa
Featurebase co-founders Markus, Bruno and Robi
Founded
2022
Home base
Tallinn, Estonia
Funding
Bootstrapped & profitable
Customers
1,600+
Countries
186+
Team
8 people

Our values

What we stand for

  • One place, one bill

    All customer-facing tools in one place. No separate bills or scattered tools.

  • Easy to set up and use

    No sales calls, no consultants, no long onboarding. Your own team sets it up and gets going.

  • Taste matters

    Your team spends its day in Featurebase, so it should be fast, clear and a pleasure to use. We sweat the details.

  • Here for the long run

    Bootstrapped and profitable from day one. With no investors to please, we make the decisions that are right for our customers.

Support that makes your product better.

Join 1600+ modern software companies automating their support with Featurebase across all channels.