What is Jira Product Discovery and Who is it for?

✨ Looking for a better Jira Product Discovery alternative with a native Jira integration? Check out Featurebase →

If you use Jira for product management and development, you've probably been looking for a tool to tie customer feedback to your everyday work. With so many third-party apps that do just this, it was a matter of time before Jira released its own product, called Jira Product Discovery.

With Jira Product Discovery Projects, you can collect, analyze, and prioritize feedback, create roadmaps, and see the delivery work happening in a more structured manner.

Here's what Jira Product Discovery is and how it can help you bring structure to your team-managed projects. 👇

What is Product Discovery by Jira?

Jira Product Discovery is a tool by Atlassian that helps product teams manage and prioritize ideas, collaborate on product strategy, and ensure alignment across teams.

It is part of the Jira ecosystem, but it focuses specifically on the discovery phase of product development, where ideas and insights are gathered, refined, and prepared for implementation and development.

For product managers who realized that handling feature requests with Jira is not the best option, this product is a blessing.

Top features

• Idea management: Capture and organize product ideas, such as feature requestse, in a centralized location with rich formatting, tags, and categorization.
• Prioritization frameworks: Use built-in prioritization methods like scoring matrices or custom criteria to evaluate and rank ideas according to different product management frameworks.
• Integration with Jira: Seamlessly connect discovery work with delivery teams, ensuring a smooth transition from idea to execution between JPD and other Jira projects. It integrates with Jira Goals, Jira Service Management, Confluence, and the main Jira product to make your team workflow easy.
• Roadmaps: Use roadmaps, Kanban boards, or lists to visualize ideas, their progress, and priorities.
• Feedback aggregation: Collect insights and feedback from different stakeholders, users, or team members to refine and validate ideas.
• Collaboration tools: Enable cross-team collaboration with comments, mentions, customizable views, and integrations with communication platforms like Slack or Microsoft Teams.

In short, you can create and manage a JPD project to consolidate customer feedback and information for developers and product managers in one place.

P.S. You might want to consider these better Jira Product Discovery alternatives if this doesn't sound like a good fit.

Who is Jira product discovery for?

Jira Product Discovery is built for business and tech teams that want to collect and analyze user feedback, prioritize ideas, and foster team collaboration. However, there are specific groups of users that can benefit more greatly from using Jira Product Discovery projects.

1. Existing Jira users

If your developers and product managers already use Jira for project management, tracking issues, resolving bugs, and meeting larger business objectives, this product will be a natural fit.

With Jira Product Discovery, you can tie new feedback items to existing Jira projects and streamline the process from receiving feedback to resolving it, all in a centralized location. You can add date fields, numeric fields, or any custom field you need for a JPD project.

In other words, you can gather ideas, analyze and prioritize them, hand over the issue to the development, add it to a product roadmap and product teams, and see it through to completion in one app.

2. Product managers

Jira Product Discovery is an easy-to-use platform for product teams that need to collect user feedback and align it with the overarching product and development goals.

This tool streamlines idea management and prioritization and allows product managers to collaborate within their own team and externally with developers, designers, QA engineers, and others. From a blank project to a fleshed-out feature, you'll find new product opportunities and ideas to turn user feedback into new revenue.

3. Cross-functional teams

While the main Jira platform is more suited for tech teams, Jira Product Discovery can be used by everyone: sales teams, product managers, customer service, customer success, marketing, and just about anyone in your organization.

Anyone whose job (or part of it) is to collect feedback in some shape or form can stay on the same page with Jira Product Discovery.

Do you need the main Jira software to use Product Discovery?

No. You can purchase Jira Product Discovery separately as a standalone product. You are not obligated to buy anything else from Atlassian tools' offer for this product to work.

However, using the primary Jira service management tool in combination with Product Discovery can speed up and improve your product management efforts.

Pricing and plans

The Jira Product Discovery pricing model offers three plans. Each plan comes with a 17% discount for annual payments. Additionally, the more users you have, the lower the price per user becomes.

• The Free plan is free forever for up to three creators. You get unlimited contributions per site, 2GB of file storage, 200 rule runs per month, project workflows, and project roles.
• The Standard plan starts at $10 per creator per month. You can get unlimited creators, 250GB of file storage, and 500 rule runs per month. On top of everything from the Free plan, you also get custom project roles and data residency.
• The Premium plan starts at $25 per creator per month. On top of unlimited creators, it includes unlimited file storage and 1,000 monthly rule runs. Besides the features from Standard, it also comes with admin insights, release tracks, IP allowlisting, Atlassian AI, and more. This is the only plan that includes Roadmaps and view permissions.

Each plan comes with a free 14-day trial and a 30-day money-back guarantee.

✨ Featurebase—The best Jira Product Discovery alternative for product teams

Jira Product Discovery is an interesting idea management tool. However, to get the most out of it, you really need to use Jira's other products. Even if you do, this is still not the best choice.

Featurebase (👋 that's us) is a modern Jira Product Discovery alternative with powerful feedback boards, roadmaps, changelogs, and more. We natively integrate with Jira, so you can turn your feedback into actionable Jira issues for your engineers.

In addition to that, we have tons of powerful features that JPD doesn't offer at all:

• Feedback boards with feature voting
• Automated status updates to let users know when their request is completed
• Roadmaps that can be public, private, or limited to certain user groups
• In-app feedback widgets (see live demo)
• Prioritize feedback based on revenue, company size, and much more
• AI-based feedback organization and analysis
• Surveys (like NPS, CSAT, etc.)
• Changelogs for communicating new features and bug fixes
• Knowledge base for keeping your product information in one place
• Integrations with Linear, Slack, Jira, Zapier, ClickUp, Github, and many other tools
• And so much more...

We have affordable pricing with a free plan, and onboarding is incredibly quick, so there's no downside to trying it. 😉

✨ Start collecting & managing feedback with Featurebase for free →